THIS IS

RED

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THIS IS RED: a new hotel philosophy where imagination designs the experience and experience invents the future. This is not luxury. This is the future. The images are reality. The reality will be affordable, in a relative context. This is Radisson Red - witness, work in progress coming to a conclusion. Coming soon. Coming to you.

We Are Red

WE ARE

RED is more than an idea. Some would say we are re-interpreting the guest experience, and we start it with a wow: the sense of arrival is a gallery, in those eyes it's artistic, energetic and proactive, in our eyes it is natural, humble, welcoming and just feels right. There's a great bar and deli just beyond, simple food and drink done really well, all truly connected. Space to work, space to play, space to be social, if that's what you want, shop, browse, admire, watch, mingle, meet, space to simply be whomever you want to be. And the rooms match - stylish and multi-functional - designed for what you need from a hotel, how you want to use a hotel, how you want to live in a hotel, where the walls are a canvas for movies, for art, for work, for how you want them to be, how you want to be, how you want your space to be. Including a pretty serious place to work out too, if thats your gig. Welcome to Radisson red. 24/7.

YOUR LIFESTYLE S/ELECT

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HELLO DETAIL

HELLO RED!

The art of arriving - it's the gallery, where life and design mingle and checking in is a thing of the past: practical, efficient, intelligent, smart, effortless and enabling. Lovely people - polite, helpful and in the know. Art everywhere: the whole space is a gallery, even on the outside. The things we like, the things we need and the things we didn't know we wanted are on Red Island, our special mix of retail and service.

TAP TO ZOOM

Radisson Render

EAT AND DRINK RED

Ah, the bar... the Ouibar, where the answer's almost certainly yes! It's small, intimate, flexible and impeccable. Surrounded by seats and booths, it's open 18 hours a day for amazing coffee, surprising cocktails, local beers, snacks, small plates, big plates, share plates. And it's run by genuine people who really care and remember. ReDeli makes Oui to go and more: to go self service room service, to go home, to go with, because we can, because it's so good. And for the neighborhood meetings and greetings, our exclusive mobile deli, Van Rouge, will deliver ReDeli to the door.

Oils
Redeli Bag
Panoramic Room

LOVE RED ROOMS

Stylish rooms, great rooms, designed with purpose, designed inside out. Three types: studios, studios 4, studios sweet; doubles, double doubles, the odd bunk, and the sweet suites. Great beds, table and chairs - sofa so simple - great light, great audio great visual, great art, great to be in, eat in, play in, work in, share in, enjoy in. And the shower and bath rooms are more of the same: style, functionality, great cottons, great products, always art, always humor, always enough space for your stuff. Collectively strong, sensitive, striking, understanding, stylish. Love Red rooms.

MEET EVENT STUDIOS

MEETINGS AND MORE. INVENTED FOR WORK, PLAY, DISPLAY AND THE IMAGINATION. WHERE MORE IS AN OPEN DOOR. WITH FLEXIBILITY THE KEY. CONRETE FLOORS. WHITE MAGNETIC WALLS. CEILING RIGS, HANGING SYSTEM, FURNITURE, ART, LIGHTING, MAYBE EVEN A BLEACHER, AND AV TO GO - IN. AND POWER, LOTS OF POWER. PHOTO STUDIO TO BOARD MEETINGS. DRIVE IN PRODUCT LAUNCHES. LOCATION PRODUCTION. OR GAMES NIGHTS AND MORE - U, POOL, BIG SCREEN GAMERS. PRIVATE PARTIES. STAR STUDIO CREW.

MORE RED

THE RED APP IS THE RED WORLD. IT'S A GLOCAL CONCIERGE, IT’S CHECK IN, AND IT’S FREE WIFI, OF COURSE, IT'S THE DOOR TO ALL THINGS RED. IT'S THE BAR TAB, IT'S FOOD AND DRINK, AND FITNESS, IT'S NEWS AND VIEWS, AND THE PLACE TO BE, IT'S WHERE OUR WORLD IS OUR GUESTS' WORLD. THERE'S RED TV, RED RADIO, THE RED FACED GYM NETWORK, THE RED POTTING SHED, A POOL HALL, THE ODD POOL, ALWAYS A READING ROOM, ALWAYS A RELATIONSHIP AND UNDERSTANDING OF THE RED COMMUNITY IN WHICH WE LIVE. AND OF COURSE THE RED STARS. OUR PEOPLE ARE THE HOTELIERS OF TOMORROW, ONLY FITTING FOR THE HOTELS OF TOMORROW.

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Why Red?

NEW TIMES,

NEW DEMANDS,

NEW OPPORTUNITIES

CONNECTED CONSUMERS WITH EXPECTATIONS OF AN OPEN, ARTICULATE AND PERSONALIZED EXPERIENCE ARE CHANGING THE WORLD. IT'S AN ATTITUDE - AND THE ONLY WAY TO TRULY CATER FOR IT IS TO DESIGN FOR IT. ITS HEART LIES WITH THE MILLENNIALS, BUT ITS REACH IS FAR FAR WIDER THAN A SINGLE GENERATION.

Connecting is involving

Different is good

Technology is human

Design is defining

U.S. millennials represent 21% of all spending

The attitudinal target audience represents over 100 million of U.S. population today

The target audience is projected to be 185 million by 2030

Sources: Boston Consulting Group, U.S. Census

THE ‘MILLENNIAL ATTITUDE’ IS AN ATTITUDE THAT TRANSCENDS A SINGLE GENERATION

THIS IS A HUGE OPPORTUNITY.

THIS IS THE FUTURE. RADISSON RED, NOT ONLY UNDERSTANDS THIS ATTITUDE. IT UNDERSTANDS HOW TO DESIGN AND DELIVER AN EXPERIENCE THAT MATCHES THE EXPECTATIONS. IT UNDERSTANDS THAT PERFECT HARMONY IS WHEN THE GUEST EXPERIENCE MATCHES THE INVESTMENT EXPERIENCE AT THE HEIGHT OF THE HAPPY CURVE.

WATCH

THE MODEL
BASE CASE +
MARKET NUANCE

  • ALL CIRCA:

  • NUMBER OF ROOMS: 150ISH

  • BAR/DELI: 2500 SQ FT / 235 SQ M

  • MEETINGS: 1250 SQ FT / 120 SQ M

  • TOTAL FOH + BOH: 10,000 SQ FT / 925 SQ M

  • STUDIO ROOM SIZE INTERNAL: 280 SQ FT / 26 SQ M

  • TOTAL BUILDING GROSS: 70,000 SQ FT / 6,500 SQ M

  • TOTAL GUEST ROOMS IN CIRC: 60,000 SQ FT / 5,500 SQ M

  • SITE SIZE: FROM ONLY 10,000 SQ FT / 925 SQ M IF YOU CAN GO STRAIGHT UP, TO TO ACRES IF YOU DO THE FULL TRADITIONAL US LOT

COME BACK FOR MORE

MORE DETAILS, MORE STORIES, MORE
OPPORTUNITIES - OUR STORY HAS ONLY
JUST STARTED, OUR JOURNEY HAS JUST BEGUN.

IF YOU ARE INTERESTED IN RADISSON RED

please contact Radisson Red Brand Central directly on: info@radissonred.com or complete the form below.

MISSING YOU ALREADY

You, we, be there, be square. Keep in touch. We miss you already. To join us on the journey and follow our story and the stories we discover along the way, please drop us a mail using the following form. This does mean of course that we will add you to our contact list, but we do promise to take good care of your data, and of course you are free to opt out at any time.

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