From the pretty to the peculiar, the cute to the controversial – department stores the world over have been unwrapping their Christmas window displays, so we’ve picked out a few of the highlights…
Selfridges & Co: Oxford St, London
Selfridges takes great pride in being the first department store in the world to unveil its display – and this year’s offering doesn’t disappoint.
The Journey to the Stars theme, inspired by the Christmas Star, showcases 12 elaborately styled window displays, each depicting a sign of the zodiac.
The in-store decorations were over a year in development and took 500 people a whopping 30,000 hours to design and install.
Printemps: Boulevard Haussmann, Paris
To mark its 150th anniversary, Printemps in Paris called on renowned scenographer Philippe Découflé to design an enchanting festive display befitting the occasion.
He did just that!
From The Ballet of the Roses by Lancôme to Let the Show Begin by Christian Louboutin and The Melody of Time by Longines, the 11 windows lining the façade of Printemps tell an all-new Christmas Fairy Tale.
Using interactive technology you too can be a part of the display, with your face being projected onto the animated dolls in the window…bringing a whole new meaning to #selfie!
Fenwicks: Northumberland St, Newcastle-Upon-Tyne, UK
Every year, the street in front of Fenwicks department store in Newcastle is lined with thousands of people waiting for “the big reveal” of the famous Christmas window display at its flagship store.
Once upon a Christmas tells the story of Santa’s sleigh crash-landing on the roof of the building, leaving the festive figurehead stuck upside down in a chimney and later being rescued by his elves.
It’s a clever, bold and brilliant offering – complete with animated characters and a musical soundtrack specially commissioned for the occasion – from the family business, which owns 10 additional sites across England.
Saks Fifth Avenue: New York City
This world famous brand promises a magical experience for anyone who visits the flagship New York store – and it certainly delivers.
The front of the iconic Saks building has been transformed into The Winter Palace thanks to towering crystal spires, snowy arches and a theatrical light show.
Each window depicts a creative winter scene with exotic fashions to match.
The Empress of China and her Great Wintery Wall and the Icy Mermaid looking into a frozen Great Barrier Reef are among the crackers on display.