Lizzy Hadfield from Shot From The Street gives us a day in the life of a fashion blogger at London Fashion Week.
London Fashion Week is a crazy time of year, in good and bad ways. It’s tiring, at times overwhelming and even a little intimidating. But the bad is always outweighed by the good; the constant stream of inspiration, the chance to meet incredible people, and of course the catch up with friends!
No day is the same for Fashion Week. I split my time between shows, shooting for my blog, and of course whinging about how much my feet hurt! However one thing is always the same… the day starts with coffee (and some carbs). Sometimes it’s a glamorous spot which is an Instagram heaven.. other times it’s just Pret.
Anything will do if you’re in a rush!
I also try to shoot my outfit for my blog early on the day while the streets are quiet, and so I know it’s done and dusted. London is incredible for blog photos. Every street looks different, so there is so much choice when it comes to locations.
Once that’s out the way, it’s on to the shows. The shows and presentations are spread throughout the day, and are often in different locations. I personally LOVE going to presentations. Sadly, I don’t get a front row ticket for the runway shows, so it can be a bit tricky to get a good look at the clothes. But presentations you can really see everything, and spend as much time gazing at the beautiful outfits as you please!
The three main highlights of my fashion week were Le Kilt, Marcus Lupfer and Temperley London. All very different, and equally inspiring. Le Kilt was all about punk vibes, with a nod to the 1970s in both it’s styling and setting. It was held in a true 70s style club, with the models leaning onto flower laden bars. I loved the Scottish kilts teamed with creepers and silk blouses, it had me feeling so inspired!
Marcus Lupfer had a much more stripped back setting, to contrast the strong prints. Set in a dark room with the models on concrete podiums, the outfits really were the complete focus. I loved the collection! I am normally not a fan of prints, but these were different. Florals, but in the least girly way possible. And the messy hairstyles even had me feeling stylish when I rolled out of bed this morning!
Temperley London blew me away, I have never seen a show like it. With a huge pirate ship central to the stage, the collection had a pirate vibe, with ruffles on the sleeves and necklines. This femininity was accentuated by the soft colours and prints, but the undone hair and ankle boots toughened everything up a bit too. I was also lucky enough to venture backstage, which was incredible! To see the (quite frantic) process before the event was a real eye opener to just how much detail goes into these shows.
One of the most amazing aspects of fashion week is what you see on the streets. Between the shows I like to head back to Brewer Street Carpark, where Fashion Week is now held. I could gladly stand there all day, soaking up the inspiration that walks by.
There is so much to do during Fashion Week aside from the shows. There are always fun little events to head to – this time I was lucky enough to get my hair done before an evening out (so fancy!!). With champagne in hand, I spent an hour being pampered and catching up with other bloggers. These are the moments I pinch myself that I am lucky enough to do this. And these are also the moments I feel so thankful that I am sat down and my feet are having a rest!!
So of course the evening has to end with some cocktails. Whether it be at an event, or with some of my blogging girls. This evening was all about catching up and having a laugh over some delicious drinks. Let’s all pretend I would still be in heels at this point and not have given up and switched to flats. Last season I actually carried some flip flops around in my bag which I switched into around the corner from every event… it’s not all glamorous all of the time!!