Beyoncé’s highly anticipated new athletic fashion line has finally been released in stores and online today and we’re obsessed.

 

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The collection is called Ivy Park and it’s a collaboration with Topshop owner Sir Philip Green, however they are both keen to show that Ivy Park isn’t another celebrity collaboration, it’s the building of an entirely new stand-alone fashion brand.

 

A photo posted by IVY PARK (@weareivypark) on

 

The collection consists of 200 pieces of clothing, footwear and accessories that can be worn across dance, fitness and other sports categories, but what makes Ivy Park different from other athletic clothing lines is the luxurious fashion feel to it.

 

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A photo posted by IVY PARK (@weareivypark) on

 

The clothing, of course, is perfect for people who love to work out but due to the luxurious fashion design it’s also perfect for people who want to achieve that sport-luxe look without actually having to work out. However for Beyoncé, creating an athletic fashion line was about much more than just designing clothes. In a press release Beyoncé said “I didn’t feel like there was an athletic brand that spoke to me,… My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.”  

 

A photo posted by IVY PARK (@weareivypark) on

Beyoncé obviously looks AMAZING in the whole collection and she oozes body confidence (can you blame her when she looks like she does?!) but what’s so great about her new fashion line is the fact that she is promoting female confidence and beauty through more than just physical appearance. Beyoncé shows women that you can feel confident doing things you love, for example playing sport and what’s better than a confident lady? A confident lady inspiring others to feel confident too.

The collection is available now from retailers like Topshop, Nordstrom and Net-a-Porter but you better act fast if you want to get your hands on something as we’re certain it’ll sell out quick, because lets be honest, who doesn’t want to try look like Beyoncé?!

 

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More on Ivy Park

www.ivypark.com

 @WeAreIvyPark

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