Introducing Amplify RED’s theme for August – Youth Tonic…

Youth Tonic is tipped to be one of the major trends for spring/summer 2018 by trend forecasting agency WGSN, and here at RED we thought we’d get ourselves ahead of the game and focus our August content around this trend…

And if you’re sat there wondering, what exactly is ‘youth tonic’, then don’t you worry as we explain all below…

Youth tonic is an eclectic clash of styles from different eras. Adults are taking inspiration from teenagers and teenagers are wearing clothing from eras that they themselves have never experienced – think crop tops, flares, 90s streetwear, oversized denim jackets. It’s ageless fashion – trends and styles that are years old but don’t look out of place in today’s society.

 

  People are living longer, adults and even grandparents are becoming more daring and fun with their outfit choices, opting for brighter and more youthful clothing. With so many different clothing eras to choose from we’re seeing more and more people mix and match trends from these different eras.    


 

Header image by Clem Onojeghuo on Unsplash



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