At Radisson RED, we pride ourselves in thinking outside the box. That’s why we’re delighted to announce that the Radisson RED, Glasgow has won the 2018 Caterer.com People Awards for Best Launch Campaign.

 

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#REDCastingGLA #bostonterrier #glasgow

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What exactly is a launch campaign? Well, we want only the best to work for RED, so to attract cool new talent to work with us in Glasgow, we recruited 60 people over a three-month period between January to March 2018. ‘Hotel Superstars’ we like to call them. Radisson RED is built on personality, our people are the heart and soul of the hotel, so it was imperative that we got the recruitment and selection of the team right.

 

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#redcastinggla

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Glasgow is a competitive marketplace. We created quirky, eye-catching recruitment adverts to attract the very best talent with a personality aligned to the brand. We were looking for people who were edgy, tech-connected, expressive and social urbanites. It was no mean feat! When reviewing the applications, we focused on personality, rather than experience. We asked for applicants to submit videos, selfies and links to their social media accounts. Much better than a boring C.V. right?

 

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#redcastinggla #blind

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When the final shortlist was agreed we embarked on a ‘Casting Day’ to select the very best talent. The day was held in a unique venue, The Lighthouse, which was a great fit for the brand and featured engaging workshops designed to measure social interaction and brand culture fit. There was a DJ playing live music, quality food and drink and enthusiastic assessors – again all giving a taste of what Radisson RED represents as a brand. The brand tagline is ‘Enjoy It!’.

And they did. We received over 2,000 applicants in 6 weeks. Feedback from our Casting Day was incredible and everyone who attended left with a strong desire to work with the brand, sharing positive messages across social media. Take a look at the video below:

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